sera c.a.
london based multidisciplinary designeR
Hi, I'm Serafina, a London-based graphic designer specialising in retail branding. I bring expertise in strategic campaign conceptualisation and impactful graphic design. Let's connect and explore how I can contribute to your creative projects.
Inspired by Nicki Minaj's regal persona, I crafted an exclusive illustration for the LĆCI collaboration. The stamp design, featuring Nicki crowned as the queen of rap, became the centrepiece of the collection, adorning every shoe tongue.From packaging to web assets, I curated the entire branding experience, reflecting Nicki's dynamic energy and LĆCI's British heritage. Proud to contribute to this groundbreaking collaboration in the world of fashion.
As the lead designer at Surfdome, I undertook the exciting task of redesigning the homepage over a two-month period. The primary objective of the project was to revamp the outdated layout, ensuring a user-friendly and responsive experience for both desktop and mobile users. Collaborating closely with the SEO team, I also focused on optimizing the page's visibility and ranking on search engines.
I had the privilege to collaborate with Patagonia, a brand that shares my commitment to environmental sustainability and social responsibility. Through various projects, I captured Patagonia's brand identity, catered to their target audience, and embodied their mission. From digital campaigns to web asset design, each piece of work reflects my dedication to authentically representing Patagonia's spirit and values during our collaboration.
In my role as a graphic designer for Vans, I immersed myself in the brand's unique culture, channeling the vibrant creativity and rebellious energy that defines their identity. From conceptualizing and executing innovative marketing campaigns to creating visually stunning web assets, my work aimed to capture the essence of Vans' authenticity and their celebration of individuality.
As a graphic designer and illustrator, I had the pleasure of collaborating with the amazing band, kNauff, on their album cover and merchandise. Their music is a captivating fusion of soulful melodies and artistic expression, creating a truly unique experience.
As an in-house graphic designer, I collaborated with two prominent editorial magazines, curating brand advertisements and designing layouts for action sports articles. With a focus on thrilling activities like surfing, snowboarding, and outdoor adventures, I crafted visually captivating designs by blending typography, imagery, and colors. Working closely with the esteemed editorial team, I effectively showcased brands and enhanced the reader experience.
As a senior designer, I had the opportunity to lead and oversee product photography initiatives. This involved briefing studio teams for photoshoots with models and products, ensuring the desired aesthetic and brand vision were captured. I leveraged my expertise in directing and collaborating with studio teams to deliver exceptional results in product photography.
With years of experience as a seasoned graphic designer, I have had the privilege of actively participating in various marketing campaigns. From Black Friday to Green Friday and Plastic Cutback, my role has entailed creating distinctive and impactful visual assets that deeply resonate with our target audience.
AlkemiiĀ®, a natural hair serum. Drawing inspiration from its essence, I crafted a captivating visual identity that embodies beauty, nature, and innovation. With the product launch just around the corner, I'm eagerly anticipating the opportunity to showcase my work. Stay tuned for updates on my portfolio as I reveal more about this exciting project!