sera c.a.
london based multidisciplinary designeR
Hi, I'm Serafina, a London-based graphic designer specialising in retail branding. I bring expertise in strategic campaign conceptualisation and impactful graphic design. Let's connect and explore how I can contribute to your creative projects.
Inspired by Nicki Minaj's regal persona, I crafted an exclusive illustration for the LĆCI collaboration. The stamp design, featuring Nicki crowned as the queen of rap, became the centrepiece of the collection, adorning every shoe tongue.From packaging to web assets, I curated the entire branding experience, reflecting Nicki's dynamic energy and LĆCI's British heritage. Proud to contribute to this groundbreaking collaboration in the world of fashion.
Led a two-month initiative to redesign Surfdomeās homepage, transforming an outdated layout into a seamless, user-friendly experience across desktop and mobile. Collaborated with the SEO team to optimise the page for visibility and search engine ranking, balancing aesthetics with performance and usability.
I had the privilege to collaborate with Patagonia, a brand that shares my commitment to environmental sustainability and social responsibility. Through various projects, I captured Patagonia's brand identity, catered to their target audience, and embodied their mission. From digital campaigns to web asset design, each piece of work reflects my dedication to authentically representing Patagonia's spirit and values during our collaboration.
I had the chance to tap into Vansā rebellious, creative spirit through their campaign emails. Each design was about more than visuals, it was about bringing Vansā energy and authenticity straight to their audienceās inbox.
Had the pleasure of collaborating with the incredible band kNauff on their album artwork and merch. Their sound blends soulful melodies with raw artistic energy, and translating that into visuals was such an inspiring process.
As an in-house graphic designer, I collaborated with two prominent editorial magazines, curating brand advertisements and designing layouts for action sports articles. With a focus on thrilling activities like surfing, snowboarding, and outdoor adventures, I crafted visually captivating designs by blending typography, imagery, and colors. Working closely with the esteemed editorial team, I effectively showcased brands and enhanced the reader experience.
As a senior designer, I had the opportunity to lead and oversee product photography initiatives. This involved briefing studio teams for photoshoots with models and products, ensuring the desired aesthetic and brand vision were captured. I leveraged my expertise in directing and collaborating with studio teams to deliver exceptional results in product photography.
With years of experience as a seasoned graphic designer, I have had the privilege of actively participating in various marketing campaigns. From Black Friday to Green Friday and Plastic Cutback, my role has entailed creating distinctive and impactful visual assets that deeply resonate with our target audience.
AlkemiiĀ®, a natural hair serum. Drawing inspiration from its essence, I crafted a captivating visual identity that embodies beauty, nature, and innovation. With the product launch just around the corner, I'm eagerly anticipating the opportunity to showcase my work. Stay tuned for updates on my portfolio as I reveal more about this exciting project!