nicki minaj

When the LØCI team approached me with the task of designing something exclusive for their collaboration with Nicki Minaj, I was thrilled by the opportunity to contribute to such a high-profile project. Nicki Minaj, often hailed as the "queen of rap" by her fans, embodies a regal and commanding presence in the world of music and fashion. Drawing inspiration from her royal status and considering LØCI's British heritage,I envisioned an illustration that would capture the essence of Nicki's iconic persona.

The concept took shape in the form of a stamp, a symbol of authority and prestige, featuring Nicki Minaj crowned as the queen of rap. This illustration became the centrepiece of the collection, adorning the tongue of every shoe with a bold statement of empowerment and style.

Beyond the illustration itself, I had the privilege of curating the entire branding experience for the Nicki Minaj x LØCI collaboration. From packaging design to social media assets and web elements, every aspect was meticulously crafted to resonate with the target audience and reflect the dynamic energy of both Nicki Minaj and the LØCI brand.

It was a rewarding journey to bring this vision to life, and I am proud to have played a role in shaping the visual identity of such a groundbreaking collaboration. The Nicki Minaj x LØCI shoe collection stands as a testament to the power of creativity and collaboration in the world of fashion.