marketing campaigns
As a senior graphic designer with years of experience in the industry, I have had the privilege of working on various marketing campaigns for Surfdome. From Black Friday to Green Friday and Plastic Cutback, I have been responsible for creating unique and impactful visual assets that resonate with our audience.
One of the key challenges of working on marketing campaigns is to create something new and different each time, while still following the marketing brief. Over the years, I have honed my skills in creating innovative designs that meet the requirements of the brief and exceed the expectations of our clients.
In addition to creating designs for social media and website assets, I have also been involved in creating print advertisements, email newsletters, and other marketing collateral. By leveraging my experience and knowledge of the latest design trends, I have been able to create designs that are not only visually stunning but also highly effective in driving engagement and conversions.
Overall, my role as a senior graphic designer has been instrumental in the success of Surfdome's marketing campaigns. By working closely with the marketing team, I have been able to deliver designs that not only meet the requirements of the brief but also push the boundaries of what is possible in the world of design.
Green Friday 2022
As a company committed to sustainability and environmental responsibility, Surfdome was excited to launch our Green Friday campaign. Rather than following the traditional Black Friday approach of encouraging rampant consumerism and overconsumption, we wanted to use this occasion to promote a message of sustainability and conscious consumption.
To achieve this, we created a campaign that focused on our sustainable and eco-friendly products. We highlighted products made from recycled materials, organic cotton, and other sustainable materials, and offered exclusive discounts and promotions to encourage customers to make more environmentally-friendly choices.
In addition to promoting our sustainable products, we also used this campaign to educate our audience on the importance of reducing waste and making more conscious choices in their daily lives. We partnered with environmental organisations and influencers to spread our message and encourage people to take action.
Green Friday 2021
black friday
For our Black Friday campaign, we took a bold and innovative approach to create something that would truly stand out. Our team wanted to create a campaign that went beyond the traditional Black Friday advertisements and provided our customers with a memorable experience.
To achieve this, we experimented with animation, noise, and disturbance, while also incorporating a striking black and white color scheme with accents of bright colors. The result was a visually stunning campaign that successfully captured the attention of our target audience.
By taking a creative and unconventional approach, we were able to differentiate ourselves from our competitors and drive engagement and sales during one of the busiest shopping periods of the year. Overall, the success of our Black Friday campaign was a testament to the power of innovative design and strategic thinking in the world of marketing.
